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CategoriesBusinessNvidia dominance spurs tech firms to explore designing their own chips
For decades, tech companies outsourced the development of semiconductors to specialists like Nvidia because it was cheaper and more efficient.
But the rise of AI has changed that calculation, and giants like Alphabet, Amazon.com, Microsoft and Meta Platforms are stepping up their in-house silicon efforts.
There is some logic to the strategy. Nvidia’s dominance in cutting-edge graphics processor units (GPUs), which are vital to training AI models, has made tech companies nervous about relying on a single supplier for such a critical component.
Nvidia’s near-monopoly gives it enormous pricing power, too. Its data center division is forecast to earn a 74% gross profit margin on $187 billion of sales in the year to January 2026, per Visible Alpha.
Apple could be an example for tech giants exploring their own chips. The iPhone maker in 2010 launched the iPhone 4 containing its own chips.
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Reuters Breakingviews is the world’s leading source of agenda-setting financial insight. As the Reuters brand for financial commentary, we dissect the big business and economic stories as they break around the world every day. A global team of about 30 correspondents in New York, London, Hong Kong and other major cities provides expert analysis in real time.
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Reporting by Alessandro Parodi and Inti Landauro; Editing by Sudip Kar-Gupta
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